GUERILLIA
100 Years BMW – Carnapping
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100 Years BMW – Carnapping
STORY
image movie

CARJACKING IS NOT THE USUAL WAY TO WISH SOMEONE A HAPPY BIRTHDAY – UNLESS IT INVOLVES 100 VEHICLES IN BMW’S CAR-SHARING FLEET BEING APPROPRIATED FOR A SURPRISING MARKETING STUNT.

A spectacular two-minute case film on YouTube documents the elaborate campaign: in a cloak-and-dagger operation, a team from MAYD borrowed a total of 100 cars from BMW’s DriveNow car-sharing service and parked them in positions around the city so that they formed a virtual greeting to the car manufacturer on smartphone screens displaying the app. To make it even more special, the whole stunt was staged like a heist movie.

ADC 2018 Award – Bronze

This video is embedded via the YouTube channel of MAYD Hamburg.

CAST & CREW
  • AGENCY
    MAYD Hamburg/
  • CREATION
    Behnaz Pakravesh/ Bahador Pakravesh/ Alexander Makedonskiy/ Lissy Heckel/
  • DIRECTOR & DOP
    Mirco Seyfert/
  • EDITOR
    André Gelhaar/
  • PRODUCTION HOUSE
    14a Media/
  • PRODUCER
    Felix Grambow/
  • POSTPRODUCTION
    Dondon Berlin/
  • MUSIC
    Nightkraft/